Psychological Analysis of Degree of Safety in Traffic Environment Design
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Recent on-site accident investigation studies have estimated that between 10 and 25 percent of automobile accidents involve distraction as a principal causative factor. This report presents the findings of a research project designed to study the relationship between visual dis tractors in the roadside environment, such as advertising signs, neon lights, and gaudy billboards, and traffic safety. This project has involved the definition, operationalization, and measurement of visual distractibility in the traffic environment, including an analysis of distractions attributable to private signs and lights in the Vicinity of public signs and signals and of distractions caused by an overload or improper placement of public signs.
See this work in the Center for Transportation Research Library catalog:http://library.ctr.utexas.edu/dbtw-wpd/query/id/5773