• An Evaluation of Promotional Tactics and Utility Measurement Methods for Public Transportation Systems 

      Alpert, Mark; Golden, Linda; Betak, John; Story, James; Davies, C. Shane (Council for Advanced Transportation Studies, 1977-03)
      This report summarizes work in the third year of a research program that has sought to build on community-researched transportation needs and measure the impact of various marketing strategies for public transportation ...
    • The Marketing of Public Transportation: Method and Application 

      Alpert, Mark; Davies, Shane (Council for Advanced Transportation Studies, 1975-01)
      This report presents a methodology for determining community desires and attitudes concerning transportation mode selection and design, with an emphasis on improving and marketing public transportation modes. Empirical ...
    • Segmenting a transportation market by determinant attributes of modal choice 

      Davies, Shane; Alpert, Mark (Council for Advanced Transportation Studies, 1973-10)
      This is the sixth in a series of research memos describing activities and findings conducted under the research project entitled, "Transportation to Fulfill Human Needs in the Rural/Urban Environment". The project is divided ...