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dc.creatorBratic, Walteren
dc.date.accessioned2012-03-23T19:16:19Zen
dc.date.available2012-03-23T19:16:19Zen
dc.date.issued1998-06en
dc.identifier.issn0040-4209en
dc.identifier.urihttp://hdl.handle.net/2152/15205en
dc.description.abstractIn today’s knowledge-based global economy, intellectual assets often supersede physical assets as the basis of corporate value. Increasingly, companies build their competitive advantage upon a foundation of intellectual assets, and shareholder value has become a direct reflection of the ability to leverage and extract value from the intellectual asset portfolio. Intellectual property assets evolve from ideas, innovations, compilations, and presentations of information, designs, brands, and product/service imaging in which corporations invest intellectual capital or license from others, to develop and build their businesses and to deliver shareholder value.en
dc.language.isoengen
dc.publisherBureau of Business Research, The University of Texas at Austinen
dc.relation.ispartofseriesTexas Business Review;en
dc.subjectTexasen
dc.subjectintellectual propertyen
dc.subjectinnovationen
dc.titleIt's All in Your Head: The Promise of Intellectual Propertyen
dc.typeJournalen
dc.description.departmentIC2 Instituteen


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