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dc.creatorBratic, Walter
dc.date.accessioned2012-03-23T19:16:19Z
dc.date.available2012-03-23T19:16:19Z
dc.date.created1998-06
dc.date.issued2012-03-23
dc.identifier.issn0040-4209
dc.identifier.urihttp://hdl.handle.net/2152/15205
dc.description.abstractIn today’s knowledge-based global economy, intellectual assets often supersede physical assets as the basis of corporate value. Increasingly, companies build their competitive advantage upon a foundation of intellectual assets, and shareholder value has become a direct reflection of the ability to leverage and extract value from the intellectual asset portfolio. Intellectual property assets evolve from ideas, innovations, compilations, and presentations of information, designs, brands, and product/service imaging in which corporations invest intellectual capital or license from others, to develop and build their businesses and to deliver shareholder value.en_US
dc.language.isoengen_US
dc.publisherBureau of Business Research, The University of Texas at Austinen_US
dc.relation.ispartofseriesTexas Business Review;
dc.subjectTexasen_US
dc.subjectintellectual propertyen_US
dc.subjectinnovationen_US
dc.titleIt's All in Your Head: The Promise of Intellectual Propertyen_US
dc.typeJournalen_US
dc.description.departmentIC2 Instituteen_US


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