Small Business in the Electronic Marketplace: A Blueprint for Survival
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The digital economy is made possible by the World Wide Web is growing at an astounding rate. Digital products can be assembled, customized, and packaged in almost an infinite number of ways to meet changing customer demands for instant delivery. Over time, the sale and transmission of goods and services electronically likely will be the largest and most visible driver of the new digital economy. How can small digital companies survive in such an economy?