• How Magnets Attract and Repel: Interessement in a Technology Commercialization Competition 

      Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory P.; London, Noelle (SAGEWritten Communication, 2016-01)
      K6015, a South Korean firm seeking to commercialize its magnet technology in the US market, entered a technology commercialization training program structured as a competition. Through this program, K6015 (and others in ...
    • Introduction to Special Issue on the Rhetoric of Entrepreneurship 

      Spinuzzi, Clay (Journal of Business and Technical Communication, 2017-04)
      Introduction to a special issue of the Journal of Business and Technical Communication on the rhetoric of entrepreneurship. The author introduces basic definitions and concepts from the field of entrepreneurship, then ...
    • Making the Pitch: Examining Dialogue and Revisions in Entrepreneurs’ Pitch Decks 

      Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory; Burback, Sidney D.; Momberger, Joel (IEEE, 2014-09)
      Examination of how Korean entrepreneurs in an entrepreneurship program revised their slide decks for their presentations ("pitches") in response to professional communication genres representing feedback from potential ...
    • Remaking the Pitch: Reuse Strategies in Entrepreneurs' Pitch Decks 

      Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory; Burback, Sidney D.; Momberger, Joel (IEEE, 2015-03)
      Examination of how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (“pitches”) by reusing content from professional communication genres, ...
    • Understanding the Value Proposition as a Co-Created Claim 

      London, Noelle; Pogue, Gregory P.; Spinuzzi, Clay (IEEE, 2015-07)
      In this paper, the authors examine five cases of technology commercialization in terms of how entrepreneurs advance a specific kind of claim: the value proposition. The value proposition can describe the characteristics ...