• Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports 

    Jakobs, Eva-Maria; Spinuzzi, Clay; Digmayer, Claas; Pogue, Gregory P. (IEEE, 2015-07)
    The authors examined comments in revisions of 24 Quicklook® reports that were written to provide market feedback to entrepreneurs. Most Quicklook reports underwent a revision cycle, and the number of comments per draft ...
  • A Good Idea is Not Enough: Understanding the Challenges of Entrepreneurship Communication 

    Spinuzzi, Clay; Jakobs, Eva-Maria; Pogue, Gregory P. (International Conference on Competitive Manufacturing, 2016-01)
    This paper addresses a less-investigated issue of innovations: entrepreneurship communication. Business and marketing studies demonstrate that new product development processes do not succeed on good technical invention ...