Recent Submissions

  • A Good Idea is Not Enough: Understanding the Challenges of Entrepreneurship Communication 

    Spinuzzi, Clay; Jakobs, Eva-Maria; Pogue, Gregory P. (International Conference on Competitive Manufacturing, 2016-01)
    This paper addresses a less-investigated issue of innovations: entrepreneurship communication. Business and marketing studies demonstrate that new product development processes do not succeed on good technical invention ...
  • How Magnets Attract and Repel: Interessement in a Technology Commercialization Competition 

    Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory P.; London, Noelle (SAGEWritten Communication, 2016-01)
    K6015, a South Korean firm seeking to commercialize its magnet technology in the US market, entered a technology commercialization training program structured as a competition. Through this program, K6015 (and others in ...
  • The Energy-Water Nexus: An Analysis and Comparison of Various Conjurations Integrating Desalination with Renewable Power 

    Gold, Gary M.; Webber, Michael E. (MDPI, 2015-04)
    This investigation studies desalination powered by wind and solar energy, including a study of a configuration using PVT solar panels. First, a water treatment was developed to estimate the power requirement for brackish ...
  • Who Regulates It? Water Policy and Hydraulic Fracturing in Texas 

    Cook, Margaret A.; Huber, Karen L.; Webber, Michael E. (Texas Water Journal, 2015-04)
    Hydraulic fracturing, the injection of a pressurized fluid mixture of mostly water, sand and a small amount of chemicals (frac fluids), increases extraction rates and recovery of oil or gas. The technique has become ...
  • The Market Opportunity for Multiple Antenna Technology for Next Generation Broadband Wireless Systems 

    Airy, Manish; Defossé, Erin; Heath, Robert W. Jr.; Shakkottai, Sanjay (Hong Kong Mobility Roundtable, 2005-06)
    The rapid growth of the Internet user base and of bandwidth-hungry applications in recent years has created a need for broadband wireless (BW) access for residential and business consumers. The only predictable trend is ...
  • Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports 

    Jakobs, Eva-Maria; Spinuzzi, Clay; Digmayer, Claas; Pogue, Gregory P. (IEEE, 2015-07)
    The authors examined comments in revisions of 24 Quicklook® reports that were written to provide market feedback to entrepreneurs. Most Quicklook reports underwent a revision cycle, and the number of comments per draft ...
  • Understanding the Value Proposition as a Co-Created Claim 

    London, Noelle; Pogue, Gregory P.; Spinuzzi, Clay (IEEE, 2015-07)
    In this paper, the authors examine five cases of technology commercialization in terms of how entrepreneurs advance a specific kind of claim: the value proposition. The value proposition can describe the characteristics ...
  • How Do Entrepreneurs Hone Their Pitches?: Analyzing How Pitch Presentations Develop in a Technology Commercialization Competition 

    Spinuzzi, Clay; Pogue, Gregory P.; Nelson, R. Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Burback, Sidney D.; Momberger, Joel (ACM, 2015-07)
    Technology innovators must pitch their technology and its business value to potential buyers, partners, and distributors: to make claims that will create interest in the appropriate audiences and offer evidence that those ...
  • Knowledge and Technology Transfer: Levels and Key Factors 

    Sung, Tae Kyung; Gibson, David V. (International Conference on Technology Policy and Innovation (ICTPI), 2000-08)
    Most current literature on knowledge and technology transfer (Appropriability Model, Dissemination Model, and Knowledge Utilization Model), describe the process of transfer in details, but has limitation in terms of their ...
  • Remaking the Pitch: Reuse Strategies in Entrepreneurs' Pitch Decks 

    Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory; Burback, Sidney D.; Momberger, Joel (IEEE, 2015-03)
    Examination of how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (“pitches”) by reusing content from professional communication genres, ...

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