• Small Business in the Electronic Marketplace: A Blueprint for Survival 

    Ba, Sulin; Whinston, Andrew B.; Zhang, Han (Bureau of Business Research, The University of Texas at Austin, 1999-12)
    The digital economy is made possible by the World Wide Web is growing at an astounding rate. Digital products can be assembled, customized, and packaged in almost an infinite number of ways to meet changing customer demands ...