• Committed Costs vs. Uncertainty in New Product Development 

    Phillips, Fred Y.; Srivastava, R. (IC² Institute, 2012-11-04)
    Discusses the nature of committed and determined costs in a new product development project, and quantifies their relationship to project uncertainty. Introduces the concept of product, process, schedule and market (PPSM) ...
  • Marketing’s War on Japanese Culture Memory 

    Lamont, Douglas (IC² Institute, 2012-11-04)
    Describes research showing how American brands come to dominate similar market segments in developed and emerging countries. Discusses recent evidence suggesting that product standardization and promotion adaptation, rather ...