• How Do Entrepreneurs Hone Their Pitches?: Analyzing How Pitch Presentations Develop in a Technology Commercialization Competition 

      Spinuzzi, Clay; Pogue, Gregory P.; Nelson, R. Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Burback, Sidney D.; Momberger, Joel (ACM, 2015-07)
      Technology innovators must pitch their technology and its business value to potential buyers, partners, and distributors: to make claims that will create interest in the appropriate audiences and offer evidence that those ...
    • How Magnets Attract and Repel: Interessement in a Technology Commercialization Competition 

      Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory P.; London, Noelle (SAGEWritten Communication, 2016-01)
      K6015, a South Korean firm seeking to commercialize its magnet technology in the US market, entered a technology commercialization training program structured as a competition. Through this program, K6015 (and others in ...
    • Making the Pitch: Examining Dialogue and Revisions in Entrepreneurs’ Pitch Decks 

      Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory; Burback, Sidney D.; Momberger, Joel (IEEE, 2014-09)
      Examination of how Korean entrepreneurs in an entrepreneurship program revised their slide decks for their presentations ("pitches") in response to professional communication genres representing feedback from potential ...
    • Remaking the Pitch: Reuse Strategies in Entrepreneurs' Pitch Decks 

      Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory; Burback, Sidney D.; Momberger, Joel (IEEE, 2015-03)
      Examination of how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (“pitches”) by reusing content from professional communication genres, ...