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Introduction to Special Issue on the Rhetoric of Entrepreneurship
(Journal of Business and Technical Communication, 2017-04)
Introduction to Special Issue on the
Rhetoric of Entrepreneurship
By: Clay Spinuzzi
Author’s preprint
Published in The Journal of Business and Technical Communication
Date: April 2017
doi: 10...
to the JBTC Special Issue on the Rhetoric of Entrepreneurship: Theories, Methodologies, and Practices Guest Editor: Clay Spinuzzi, The University of Texas at Austin Suppose a software developer named Ada has an idea for a truly revolutionary app...
to the JBTC Special Issue on the Rhetoric of Entrepreneurship: Theories, Methodologies, and Practices Guest Editor: Clay Spinuzzi, The University of Texas at Austin Suppose a software developer named Ada has an idea for a truly revolutionary app...
Scaling Change Labs: A Response to “From Mediated Actions To Heterogenous Coalitions: Four Generations Of Activity-theoretical Studies Of Work And Learning”
(Mind, Culture, and Activity, 2020)
Scaling Change Labs: A Response to “From Mediated Actions To
Heterogenous Coalitions: Four Generations Of Activity-theoretical Studies Of
Work And Learning”
Clay Spinuzzi, University of Texas at Austin...
In their discussion of the generations of activity theory, Engeström and Sannino briefly mention my recent MCA piece on the codesign focus in the activity theoretical work of the late 1980s and early 1990s (Spinuzzi 2019). I’m endlessly fascinated by this period...
In their discussion of the generations of activity theory, Engeström and Sannino briefly mention my recent MCA piece on the codesign focus in the activity theoretical work of the late 1980s and early 1990s (Spinuzzi 2019). I’m endlessly fascinated by this period...
Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports
(IEEE, 2015-07)
Co-creation by Commenting: Participatory
Ways to Write Quicklook® Reports
Eva-Maria Jakobs
RWTH Aachen
University
e.m.jakobs@
tk.rwth-aachen.de
Clay Spinuzzi
University of Texas at
Austin
clay.spinuzzi...
into such reports in particular and entrepreneur communication in general. Index Terms – Entrepreneurship communication, professional commenting, revision, Quicklook® report, TACR INTRODUCTION Spinuzzi et al (2014) characterize entrepreneurship...
into such reports in particular and entrepreneur communication in general. Index Terms – Entrepreneurship communication, professional commenting, revision, Quicklook® report, TACR INTRODUCTION Spinuzzi et al (2014) characterize entrepreneurship...
A Good Idea is Not Enough: Understanding the Challenges of Entrepreneurship Communication
(International Conference on Competitive Manufacturing, 2016-01)
International Conference on Competitive Manufacturing
A good idea is not enough: Understanding the challenges of
entrepreneurship communication.
Clay Spinuzzi1, Eva-Maria Jakobs2, Gregory Pogue3
1University...
., 29/3-4: 216–230. [6] Jakobs, E.-M., Spinuzzi, C., Digmayer, C., and Pogue, G., 2015, Co-creation by commenting: Participatory ways to write Quicklook® reports. Proceedings of IEEE professional communication society international professional...
., 29/3-4: 216–230. [6] Jakobs, E.-M., Spinuzzi, C., Digmayer, C., and Pogue, G., 2015, Co-creation by commenting: Participatory ways to write Quicklook® reports. Proceedings of IEEE professional communication society international professional...
Linked but Desynched: An OODA Analysis of Associated Entrepreneurship Accelerator Programs
(Sage, 2023)
Analysis journals.sagepub.com/home/jbt
of Associated
Entrepreneurship
Accelerator
Programs
Clay Spinuzzi1 , Robert Cochran2,
and Gregory P. Pogue3
Abstract
Accelerators are programs that support fledgling ventures with a set curric-
ulum, moving them...
and Writing, University of Texas, Austin, USA 2Department of Psychology, University of Southern California, USA 3The IC2 Institute, University of Texas, Austin, USA Corresponding Author: Clay Spinuzzi, The University of Texas at Austin, 1 University Station B...
and Writing, University of Texas, Austin, USA 2Department of Psychology, University of Southern California, USA 3The IC2 Institute, University of Texas, Austin, USA Corresponding Author: Clay Spinuzzi, The University of Texas at Austin, 1 University Station B...
Understanding the Value Proposition as a Co-Created Claim
(IEEE, 2015-07)
Understanding the value proposition as a
cocreated claim
Noelle London
University of Texas at Austin
london.noelle@gmail.com
Gregory Pogue
IC2 Institute
gpogue@ic2.utexas.edu
Clay Spinuzzi
University of Texas...
at Austin clay.spinuzzi@utexas.edu Abstract - In this paper, we examine five cases of technology commercialization in terms of how entrepreneurs advance a specific kind of claim: the value proposition. The value proposition can describe...
at Austin clay.spinuzzi@utexas.edu Abstract - In this paper, we examine five cases of technology commercialization in terms of how entrepreneurs advance a specific kind of claim: the value proposition. The value proposition can describe...
Editing the Pitch: Patterns of Editing Strategies of Written Pitches in a Chilean Accelerator Program
(IEEE Transactions on Professional Communication, 2020-11)
other
more technical stories as the practical functioning of the business model; all of which resulted in
a tension of the narratives through the development of the start-up.
Spinuzzi and collaborators [3, 12, 24—27, 29—30] have researched how members...
. Spinuzzi et al. [24] show that founders reuse arguments from different genres, produced by different stakeholders, to build their pitches during a competition program. The general strategy of reuse had three more specific modes of expression: accepting...
. Spinuzzi et al. [24] show that founders reuse arguments from different genres, produced by different stakeholders, to build their pitches during a competition program. The general strategy of reuse had three more specific modes of expression: accepting...
Remaking the Pitch: Reuse Strategies in Entrepreneurs' Pitch Decks
(IEEE, 2015-03)
2015 1
Remaking the Pitch: Reuse Strategies in Entrepreneurs'
Pitch Decks
—CLAY SPINUZZI , SCOTT NELSON , KEELA S. THOMSON , FRANCESCA LORENZINI , ROSEMARY A. FRENCH ,
GREGORY POGUE , SIDNEY D. BURBACK , AND JOEL MOMBERGER
Abstract—Research problem...
and the US market Manuscript received October 05, 2014; revised March 10, 2015; accepted March 10, 2015. C. Spinuzzi is with the Department of Rhetoric and Writing, University of Texas at Austin, Austin, TX 78712-1122 USA (email: clay.spinuzzi@utexas.edu). S...
and the US market Manuscript received October 05, 2014; revised March 10, 2015; accepted March 10, 2015. C. Spinuzzi is with the Department of Rhetoric and Writing, University of Texas at Austin, Austin, TX 78712-1122 USA (email: clay.spinuzzi@utexas.edu). S...
How Do Entrepreneurs Hone Their Pitches?: Analyzing How Pitch Presentations Develop in a Technology Commercialization Competition
(ACM, 2015-07)
How do entrepreneurs hone their pitches? Analyzing how
pitch presentations develop in a technology
commercialization competition
Clay Spinuzzi
Department of Rhetoric and Writing
University of Texas at Austin
204 W...
21st St. Stop B5500 Austin, TX 78712-1122 512 471 8707 clay.spinuzzi@utexas.edu Gregory Pogue IC2 Institute The University of Texas at Austin 2815 San Gabriel St Austin, TX 78705-3512 512 475 8961 gpogue@ic2.utexas.edu R. Scott Nelson...
21st St. Stop B5500 Austin, TX 78712-1122 512 471 8707 clay.spinuzzi@utexas.edu Gregory Pogue IC2 Institute The University of Texas at Austin 2815 San Gabriel St Austin, TX 78705-3512 512 475 8961 gpogue@ic2.utexas.edu R. Scott Nelson...
The Price is Right: An Orders of Worth Analysis of Positions on Housing Prices
(SIGDOC '21: The 39th ACM International Conference on Design of Communication, 2021-10)
of Texas IC2 Institute, The University of Texas at Austin
at Austin sophiamariehennessy@gmail.com
draketg@utexas.edu
Jonathan Alba Clay Spinuzzi
IC2 Institute, The University of Texas at Austin Department of Rhetoric and Writing, University of Texas
jalba...
@ic2.utexas.edu at Austin clay.spinuzzi@utexas.edu ABSTRACT the causes of expense are complex, but also because communities In this pilot study, we investigate how community leaders in a have different and sometimes contradictory interests and values...
@ic2.utexas.edu at Austin clay.spinuzzi@utexas.edu ABSTRACT the causes of expense are complex, but also because communities In this pilot study, we investigate how community leaders in a have different and sometimes contradictory interests and values...