stream_size 40089 stream_content_type text/plain stream_name spinuzzi-2017-jbtc-intro.pdf.txt stream_source_info spinuzzi-2017-jbtc-intro.pdf.txt Content-Encoding UTF-8 Content-Type text/plain; charset=UTF-8 Introduction...
to Special Issue on the Rhetoric of Entrepreneurship By: Clay Spinuzzi Author’s preprint Published in The Journal of Business and Technical Communication Date: April 2017 doi: 10.1177/1050651917695537 Abstract: Introduction to a...

-Type text/plain; charset=UTF-8 Understanding the value proposition as a cocreated claim Noelle London University of Texas at Austin london.noelle@gmail.com Gregory Pogue IC2 Institute gpogue@ic2.utexas.edu Clay Spinuzzi University of Texas...
at Austin clay.spinuzzi@utexas.edu Abstract - In this paper, we examine five cases of technology commercialization in terms of how entrepreneurs advance a specific kind of claim: the value proposition. The value proposition can describe...

=UTF-8 Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports Eva-Maria Jakobs RWTH Aachen University e.m.jakobs@ tk.rwth-aachen.de Clay Spinuzzi University of Texas at Austin clay.spinuzzi@ utexas.edu Claas...
and entrepreneur communication in general. Index Terms – Entrepreneurship communication, professional commenting, revision, Quicklook® report, TACR INTRODUCTION Spinuzzi et al (2014) characterize entrepreneurship as the ability to communicate a technological...

stream_size 60717 stream_content_type text/plain stream_name spinuzzi-2015-how-do-entrepreneurs-hone-their-pitches.pdf.txt stream_source_info spinuzzi-2015-how-do-entrepreneurs-hone-their-pitches.pdf.txt Content-Encoding UTF-8...
Content-Type text/plain; charset=UTF-8 How do entrepreneurs hone their pitches? Analyzing how pitch presentations develop in a technology commercialization competition Clay Spinuzzi Department of Rhetoric and Writing University of Texas...

stream_size 31225 stream_content_type text/plain stream_name spinuzzi-2016-good-idea-is-not-enough.pdf.txt stream_source_info spinuzzi-2016-good-idea-is-not-enough.pdf.txt Content-Encoding UTF-8 Content-Type text/plain; charset...
=UTF-8 International Conference on Competitive Manufacturing A good idea is not enough: Understanding the challenges of entrepreneurship communication. Clay Spinuzzi1, Eva-Maria Jakobs2, Gregory Pogue3 1University of Texas at Austin...

stream_size 98680 stream_content_type text/plain stream_name spinuzzi-2015-remaking-the-pitch.pdf.txt stream_source_info spinuzzi-2015-remaking-the-pitch.pdf.txt Content-Encoding UTF-8 Content-Type text/plain; charset=UTF-8...
in Entrepreneurs' Pitch Decks —CLAY SPINUZZI , SCOTT NELSON , KEELA S. THOMSON , FRANCESCA LORENZINI , ROSEMARY A. FRENCH , GREGORY POGUE , SIDNEY D. BURBACK , AND JOEL MOMBERGER Abstract—Research problem: Examines how Korean entrepreneurs in an entrepreneurship...

stream_size 91325 stream_content_type text/plain stream_name spinuzzi-2014-making-the-pitch.pdf.txt stream_source_info spinuzzi-2014-making-the-pitch.pdf.txt Content-Encoding UTF-8 Content-Type text/plain; charset=UTF-8...
: Examining Dialogue and Revisions in Entrepreneurs’ Pitch Decks —CLAY SPINUZZI, SCOTT NELSON, KEELA S. THOMSON, FRANCESCA LORENZINI, ROSEMARY A. FRENCH, GREGORY POGUE, SIDNEY D. BURBACK, AND JOEL MOMBERGER Abstract—Research problem: The question: How Korean...

stream_size 79929 stream_content_type text/plain stream_name spinuzzi-2015-how-magnets-attract-and-repel.pdf.txt stream_source_info spinuzzi-2015-how-magnets-attract-and-repel.pdf.txt Content-Encoding UTF-8 Content-Type text...
/plain; charset=UTF-8 1 How magnets attract and repel: Interessement in a technology commercialization competition To appear in Written Communication, January 2016, doi: 10.1177/0741088315614566 Clay Spinuzzi Department of Rhetoric and Writing...

stream_size 75274 stream_content_type text/plain stream_name spinuzzi-2018-articulating-problems-and-markets-POSTPRINT.pdf.txt stream_source_info spinuzzi-2018-articulating-problems-and-markets-POSTPRINT.pdf.txt Content-Encoding UTF...
-8 Content-Type text/plain; charset=UTF-8 Articulating Problems and Markets: A Translation Analysis of Entrepreneurs’ Emergent Value Propositions Clay Spinuzzi, David Altounian, Gregory Pogue, Robert Cochran, and Lily Zhu Written...