Introduction to Special Issue on the Rhetoric of Entrepreneurship By: Clay Spinuzzi Author’s preprint Published in The Journal of Business and Technical Communication Date: April 2017 doi: 10...
to the JBTC Special Issue on the Rhetoric of Entrepreneurship: Theories, Methodologies, and Practices Guest Editor: Clay Spinuzzi, The University of Texas at Austin Suppose a software developer named Ada has an idea for a truly revolutionary app...

Scaling Change Labs: A Response to “From Mediated Actions To Heterogenous Coalitions: Four Generations Of Activity-theoretical Studies Of Work And Learning” Clay Spinuzzi, University of Texas at Austin...
In their discussion of the generations of activity theory, Engeström and Sannino briefly mention my recent MCA piece on the codesign focus in the activity theoretical work of the late 1980s and early 1990s (Spinuzzi 2019). I’m endlessly fascinated by this period...

Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports Eva-Maria Jakobs RWTH Aachen University e.m.jakobs@ tk.rwth-aachen.de Clay Spinuzzi University of Texas at Austin clay.spinuzzi...
into such reports in particular and entrepreneur communication in general. Index Terms – Entrepreneurship communication, professional commenting, revision, Quicklook® report, TACR INTRODUCTION Spinuzzi et al (2014) characterize entrepreneurship...

International Conference on Competitive Manufacturing A good idea is not enough: Understanding the challenges of entrepreneurship communication. Clay Spinuzzi1, Eva-Maria Jakobs2, Gregory Pogue3 1University...
., 29/3-4: 216–230. [6] Jakobs, E.-M., Spinuzzi, C., Digmayer, C., and Pogue, G., 2015, Co-creation by commenting: Participatory ways to write Quicklook® reports. Proceedings of IEEE professional communication society international professional...

Analysis journals.sagepub.com/home/jbt of Associated Entrepreneurship Accelerator Programs Clay Spinuzzi1 , Robert Cochran2, and Gregory P. Pogue3 Abstract Accelerators are programs that support fledgling ventures with a set curric- ulum, moving them...
and Writing, University of Texas, Austin, USA 2Department of Psychology, University of Southern California, USA 3The IC2 Institute, University of Texas, Austin, USA Corresponding Author: Clay Spinuzzi, The University of Texas at Austin, 1 University Station B...

Understanding the value proposition as a cocreated claim Noelle London University of Texas at Austin london.noelle@gmail.com Gregory Pogue IC2 Institute gpogue@ic2.utexas.edu Clay Spinuzzi University of Texas...
at Austin clay.spinuzzi@utexas.edu Abstract - In this paper, we examine five cases of technology commercialization in terms of how entrepreneurs advance a specific kind of claim: the value proposition. The value proposition can describe...

other more technical stories as the practical functioning of the business model; all of which resulted in a tension of the narratives through the development of the start-up. Spinuzzi and collaborators [3, 12, 24—27, 29—30] have researched how members...
. Spinuzzi et al. [24] show that founders reuse arguments from different genres, produced by different stakeholders, to build their pitches during a competition program. The general strategy of reuse had three more specific modes of expression: accepting...

2015 1 Remaking the Pitch: Reuse Strategies in Entrepreneurs' Pitch Decks —CLAY SPINUZZI , SCOTT NELSON , KEELA S. THOMSON , FRANCESCA LORENZINI , ROSEMARY A. FRENCH , GREGORY POGUE , SIDNEY D. BURBACK , AND JOEL MOMBERGER Abstract—Research problem...
and the US market Manuscript received October 05, 2014; revised March 10, 2015; accepted March 10, 2015. C. Spinuzzi is with the Department of Rhetoric and Writing, University of Texas at Austin, Austin, TX 78712-1122 USA (email: clay.spinuzzi@utexas.edu). S...

How do entrepreneurs hone their pitches? Analyzing how pitch presentations develop in a technology commercialization competition Clay Spinuzzi Department of Rhetoric and Writing University of Texas at Austin 204 W...
21st St. Stop B5500 Austin, TX 78712-1122 512 471 8707 clay.spinuzzi@utexas.edu Gregory Pogue IC2 Institute The University of Texas at Austin 2815 San Gabriel St Austin, TX 78705-3512 512 475 8961 gpogue@ic2.utexas.edu R. Scott Nelson...

of Texas IC2 Institute, The University of Texas at Austin at Austin sophiamariehennessy@gmail.com draketg@utexas.edu Jonathan Alba Clay Spinuzzi IC2 Institute, The University of Texas at Austin Department of Rhetoric and Writing, University of Texas jalba...
@ic2.utexas.edu at Austin clay.spinuzzi@utexas.edu ABSTRACT the causes of expense are complex, but also because communities In this pilot study, we investigate how community leaders in a have different and sometimes contradictory interests and values...