• Application Driven Theory: Rigorously Combining Applied and Basic Research Relevant to Accounting and Marketing 

    Golden, Linda L.; Cooper, William W.; Brockett, Patrick L. (Journal of Accounting & Marketing, 2012-01)
    In this editorial, the authors argue that accounting and marketing research can be both practically relevant and theoretically well-grounded, if a paradigm of application driven theory is adopted and rigorously applied. ...
  • Committed Costs vs. Uncertainty in New Product Development 

    Phillips, Fred Y.; Srivastava, R. (IC² Institute, 1993-01)
    Discusses the nature of committed and determined costs in a new product development project, and quantifies their relationship to project uncertainty. Introduces the concept of product, process, schedule and market (PPSM) ...
  • Marketing’s War on Japanese Culture Memory 

    Lamont, Douglas (IC² Institute, 1998-10-08)
    Describes research showing how American brands come to dominate similar market segments in developed and emerging countries. Discusses recent evidence suggesting that product standardization and promotion adaptation, rather ...
  • Texas Business Review, December 1955 

    Stockton, John R.; Overstreet, Jo; Chute, A. Hamilton; Arbingast, Stanley A.; May, Francis B.; Schuler, Anne K.; Leifeste, Sam A. D. (Bureau of Business Research, The University of Texas at Austin, 1955-12)
  • Texas Business Review, November 1975 

    Stockton, John R.; Hendon, Donald W.; Terrell, Barbara D. (Bureau of Business Research, The University of Texas at Austin, 1975-11)