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dc.contributor.advisorSchatz, Thomasen
dc.creatorPuente, Henryen
dc.date.accessioned2008-08-28T21:54:40Zen
dc.date.available2008-08-28T21:54:40Zen
dc.date.issued2004en
dc.identifierb59289648en
dc.identifier.urihttp://hdl.handle.net/2152/1296en
dc.descriptiontexten
dc.description.abstractThis study describes how distributors, publicists, film marketers, and producers of U.S. Latino films have attempted to target this growing and elusive niche market from the early 1980s to the 21st century. Through the utilization of case studies and periodization, my study analyzes how the specific marketplace structure of that precise period of time affected the promotion and distribution of significant U.S. Latino films, such as Zoot Suit (1981), La Bamba (1987), My Family/Mi Familia (1995), Selena (1997) and Spy Kids (2001).
dc.format.mediumelectronicen
dc.language.isoengen
dc.rightsCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.subject.lcshMotion pictures--United States--Marketingen
dc.subject.lcshHispanic Americans in motion picturesen
dc.subject.lcshHispanic Americans in the motion picture industryen
dc.subject.lcshMotion picture industry--United Statesen
dc.subject.lcshMotion pictures--Distributionen
dc.subject.lcshHispanic American consumersen
dc.subject.lcshMarket segmentation--United Statesen
dc.titleThe promotion of U.S. Latino filmsen
dc.description.departmentRadio-Television-Filmen
dc.identifier.oclc57686019en
dc.identifier.proqst3143452en
dc.type.genreThesisen
thesis.degree.departmentRadio-Television-Filmen
thesis.degree.disciplineRadio-Television-Filmen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelDoctoralen
thesis.degree.nameDoctor of Philosophyen


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