Three Billion Rural Consumers - Can Marketers Profit from Them?

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Date
2018-01-31
Author
Subramanian, Poornima
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Texas McCombs Professor Vijay Mahajan has a powerful message for global marketers: "Rural does not mean poor."
Vijay Mahajan
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https://hdl.handle.net/2152/111634
http://dx.doi.org/10.26153/tsw/38539
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