• Importance of mobile advertising in agency media plans 

    Porter, Samuel Craig (2011-05)
    The explosive adoption rate of cell phones over the past few years has increased the desire for advertising agencies to explore mobile as an advertising channel. Over 90% of Americans own a cell phone, which opens a new ...
  • An industry in transformation : a master's report on news media economics 

    Robertson, Benjamin Nicholas (2011-05)
    The focus of this report was the modern news media and how the industry has tried to adapt in a world where most news can be gathered with a few keystrokes for free. The report is segmented into four parts and investigates ...
  • QR codes : creative mobile media approaches 

    Stewart, Lauren Elizabeth (2010-05)
    This report explains what Quick Response Codes are, their history and how they work. It introduces and compares several alternative ways, in addition to QR codes, for consumers to initiate the mobile communication process. ...