• The effect of a low carbohydrate-protein beverage on endurance performance 

      Martinez Lagunas, Vanessa (2007-08)
      Introduction: The performance benefit of ingesting carbohydrate (CHO) plus protein (PRO) beverages during prolonged endurance exercise vs. the ingestion of traditional CHO-only beverages is still controversial. Purpose: ...
    • Gatorade’s approach to obesity in the Hispanic market 

      Winsett, Annie (2010-12)
      As the largest and fastest growing U.S. minority, the Hispanic market has become an increasingly significant contributor to the nation as a whole. More so than ever, marketers would greatly benefit from reaching out to ...