• A canonical sequential aggregation media model 

      Kim, Hyo Gyoo (2005)
      Estimating the number of individuals who may see or hear an advertisement and the number of times these individuals will be exposed to the advertisement is a foundation of advertising management. A reach and frequency exposure ...
    • Qualitative and quantitative sequential sampling 

      Rai, Rahul (2006)
      Sequential sampling refers to a set of design of experiment (DOE) method where the next sample point is determined by information from previous experiments. This dissertation introduces qualitative and quantitative ...