Browsing by Subject "Online advertising"
Now showing items 1-4 of 4
(2010-05)The current economic climate presents many challenges to advertisers. In 2009, advertising spending in the United States dropped 12.3 percent, forcing advertisers to focus on campaigns that prove a quick return on investment. ...
The effects of Tiffany&Co’s online advertising strategy on brand perception in Italy and United States (2012-05)This Professional Report explores the effects of Tiffany&Co’s online advertising strategy on brand perception in Italy and United States. The study starts with an analysis of the concept of luxury and the opinion that ...
(2011-05)This dissertation explores several aspects of the theory in industrial organization. The first chapter builds a model with two cost asymmetric firms who not only have Cournot competition in the spot market but also have ...