Browsing by Subject "Corporations--Valuation"
Now showing items 1-3 of 3
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The effects of advertising and publicity on corporate reputation and sales revenue: 1985-2005
(2007)With the increasing call for accountability of significant marketing communication spending, quantifying and measuring the contribution of marketing communication to market performance is increasingly a requirement for ... -
An examination of investors' use of nonfinancial measures
(2004)In this dissertation, I examine investors’ use of nonfinancial measures (e.g., customer satisfaction) on two dimensions. First, I consider the relevance of nonfinancial measures for investors and introduce a prescriptive ...
