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    Browsing by Subject "Corporations--Valuation"

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      • The effects of advertising and publicity on corporate reputation and sales revenue: 1985-2005 

        Kim, Kyung-ran (2007)
        With the increasing call for accountability of significant marketing communication spending, quantifying and measuring the contribution of marketing communication to market performance is increasingly a requirement for ...
      • An examination of investors' use of nonfinancial measures 

        Jackson, Kevin Edward (2004)
        In this dissertation, I examine investors’ use of nonfinancial measures (e.g., customer satisfaction) on two dimensions. First, I consider the relevance of nonfinancial measures for investors and introduce a prescriptive ...
      • Exploring the impact of advertising on brand equity and shareholder value 

        Jeong, Jaeseok (2004)
        University of Texas at Austin Libraries
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