Browsing by Subject "African-Americans"
Now showing items 1-3 of 3
Don’t forget about us : African-American collegiate students’ newfound perspectives on foreign language motivation, foreign language anxiety, and their beliefs about foreign language learning (2013-12)This study investigates African-American college students’ beliefs about foreign language learning, foreign language anxiety, motivations for language learning, and the extent to which the racial composition of a campus ...
The value of multicultural marketing : increasing sustainable behaviors among African-Americans with market segmentation (2015-05)In the communications industry marketers and advertisers are in constant conversation regarding the need for ethnic multicultural marketing. Many brands have forgone the concept, adopting total market strategy methods to ...