Browsing by Subject "Advertising, Political"
Now showing items 1-3 of 3
(2004-05)The belief on the effects of political advertising and today’s ever increasing financial and technological resources yield an abundance of political messages during elections. However, it is not easy for ordinary citizens ...
Political parties as brands: developing and testing a conceptual framework for understanding party equity (2007-12)Brands are synthesizers of meaning that affect the manner in which consumers respond to marketing efforts such as advertising. In the context of politics, political parties exert a similar role. In this dissertation, I ...