• Gatorade’s approach to obesity in the Hispanic market 

    Winsett, Annie (2010-12)
    As the largest and fastest growing U.S. minority, the Hispanic market has become an increasingly significant contributor to the nation as a whole. More so than ever, marketers would greatly benefit from reaching out to ...
  • The immigrant as an adolescent consumer 

    Sanchez, Magaly Torres (2011-05)
    This report examines the role of Latino consumers, specifically looking at Mexican-Americans and their first generation experiences. It looks at how these experiences influence their consumption patterns. While observing ...