Browsing by Department "Marketing"
Now showing items 1-20 of 97
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11 Business Lessons We Learned in 2019
(2019-12-19) -
12 Business Lessons We Learned in 2022
(2022-12-19) -
8 Business Lessons We Learned in 2020
(2020-12-14) -
8 Business Lessons We Learned in 2021
(2021-12-17) -
9 Research-Based Revelations About Multitasking
(2021-06-25) -
A Dirty Secret About Cleaning Your Plate
(2020-07-22) -
A New Playbook for Marketing
(2020-06-03) -
Answering for yourself versus others : direct versus indirect estimates of charitable donations
(2017-05-05)It is common for researchers in marketing and other social sciences interested in ethical behavior such as propensity to donate to a charity to ask “indirect” questions about others (e.g., “what would another student ... -
Antecedents of the chief marketing officer's presence and influence in top management teams
(2006)Recent estimates suggest that fifty percent of the Fortune 1000 companies have a Chief Marketing Officer (CMO), defined as an executive in charge of marketing in the top management team (TMT). Further, across firms ... -
Beyond moving on : the perceptual and cognitive impacts of psychological closure
(2014-05)Psychological closure is the feeling that a life experience is complete and a part of the past (Beike, Adams, and Wirth-Beaumont 2007). While research on psychological closure primarily deals with traumatic or highly ... -
Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity
(The University of Chicago Press, 2017-04)Our smartphones enable—and encourage—constant connection to information, entertainment, and each other. They put the world at our fingertips, and rarely leave our sides. Although these devices have immense potential to ... -
Breaking the Internet: A Study of Generation Z & Viral Marketing
(2018-05)This thesis explores the convergence of Generation Z and viral marketing. It first defines the signature characteristics of the newest generation following millennials, including their digital fluency and social empowerment ... -
Building an Ethical Culture
(2019-06-05) -
CEO Politics Can Spur (or Stifle) Business Innovation
(2017-07-26) -
Consumer and retailer strategies when choosing from large assortments
(2007)Consumers are attracted to large assortments, but they experience negative consequences when they ultimately must make a choice form these large assortments. In Essay 1, four experiments examine whether a common retailer ... -
Consumer inattention and firm behavior
(2023-04-14)Lack of information distorts markets, and communicating product value to potential consumers is a crucial ingredient of marketing strategy. However, a large body of behavioral research has suggested that even when information ... -
Consumers as naive physicists : how visual entropy cues shift temporal focus and influence product evaluations
(2021-05-21)Marketers often use images to promote their products. For example, an advertisement for kitchen tools might display the tools alongside various ingredients; likewise, an advertisement for a bookstore might showcase pictures ... -
Consumers’ self-disclosure decisions and concerns : the effects of social exclusion and agent anthropomorphism
(2019-04-25)Consumer data and privacy is becoming an increasingly important topic in marketing, as the collection and use of consumers’ personal information and instances of data breach are both on the rise. At the core of these recent ... -
COVID-19 Under a Business Microscope
(2021-01-29) -
Cross-selling in customer service
(2010-05)Given the increasingly competitive environment characterizing many industries, customer service, specifically, post-sales technical support, has evolved as a key source of differentiation and profits. Against this backdrop, ...