It is common for researchers in marketing and other social sciences interested in ethical behavior such as propensity to donate to a charity to ask “indirect” questions about others (e.g., “what would another student ...

Psychological closure is the feeling that a life experience is complete and a part of the past (Beike, Adams, and Wirth-Beaumont 2007). While research on psychological closure primarily deals with traumatic or highly ...

This thesis explores the convergence of Generation Z and viral marketing. It first defines the signature characteristics of the newest generation following millennials, including their digital fluency and social empowerment ...

Lack of information distorts markets, and communicating product value to potential consumers is a crucial ingredient of marketing strategy. However, a large body of behavioral research has suggested that even when information ...

Consumer data and privacy is becoming an increasingly important topic in marketing, as the collection and use of consumers’ personal information and instances of data breach are both on the rise. At the core of these recent ...

Given the increasingly competitive environment characterizing many industries, customer service, specifically, post-sales technical support, has evolved as a key source of differentiation and profits. Against this backdrop, ...