Browsing by Department "Marketing"
Now showing items 1-20 of 26
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Beyond moving on : the perceptual and cognitive impacts of psychological closure
(2014-05)Psychological closure is the feeling that a life experience is complete and a part of the past (Beike, Adams, and Wirth-Beaumont 2007). While research on psychological closure primarily deals with traumatic or highly ... -
Consumer and retailer strategies when choosing from large assortments
(2007)Consumers are attracted to large assortments, but they experience negative consequences when they ultimately must make a choice form these large assortments. In Essay 1, four experiments examine whether a common retailer ... -
Cross-selling in customer service
(2010-05)Given the increasingly competitive environment characterizing many industries, customer service, specifically, post-sales technical support, has evolved as a key source of differentiation and profits. Against this backdrop, ... -
A dynamic model of usage behavior and network effects in social network sites
(2009-05)This paper structurally estimates a dynamic model of usage behavior and network effects in a social network site using data from MySpace.com. We view a social network as a stock of capital that yields a flow of utilities ... -
Essays in direct marketing : understanding response behavior and implementation of targeting strategies
(2011-05)In direct marketing, understanding the response behavior of consumers to marketing initiatives is a pre-requisite for marketers before implementing targeting strategies to reach potential as well as existing consumers in ... -
Essays on advertising's impact on firm risk, firm value, and analysts' forecasts
(2008-05)Marketing managers are often challenged to show, in the language of finance, that marketing expenditures enhance financial performances. Responding to this call, the first essay examines the impact of a firm's advertising ... -
Essays on corporate social performance : an examination of the antecedents and consequences of corporate social performance
(2011-05)There is growing evidence that a vast majority of CEO’s believe that sustainability-related issues are having or will soon have a material impact on their firms. Nearly all of the academic literature on the firm level ... -
Essays on marketing's impact on financial performance
(2015-12)My dissertation builds upon research at the intersection of marketing and finance by providing managerial insight on three specific aspects of marketing’s impact on financial performance. My first essay shows how marketing ... -
Happiness, consumption and hedonic adaptation
(2009-05)Previous theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such as automobiles. I test this experience recommendation and show ... -
Pricing and resale market strategy for durable goods : a dynamic equilibrium model of video games
(2014-05)I study the impact of the used goods market on pricing and profits in the video game industry and the implications of resale restrictions. I develop a modeling framework that incorporates (a) heterogeneous consumers who ... -
Pricing implications of self-control dynamics
(2015-08)Self-control failure can arise as a result of numerous reasons; however, existing models of self-control largely overlook many of these causes. My dissertation examines two such sources of self-control failure in a ... -
Product disposal
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Shop different : consumers' motivations for unplanned purchases
(2016-05-02)Despite marketers’ interest in consumers’ motivations for in-store decision making, past research has treated all unplanned purchases as the same behavior. To address this research gap, this dissertation investigations ... -
Social forces and hedonic adaptation
(2013-05)Consumers acquire products to enhance their lives, but the happiness from these acquisitions generally decreases with the passage of time. This process of hedonic adaptation plays an integral role in post-acquisition ... -
To free, or not to free : the impact of free versions, average user raings, and App characteristics on the adoption speed of paid mobile Apps
(2014-05)The mobile application (App) industry has grown tremendously over the past five years, primarily fueled by small App development businesses. Lacking advertising budgets, these relatively unknown, small businesses often ...
