Perceived realism in video games, indicating the degree game players perceive the game is realistic, influences game player’s cognitions. Previous research has explored the dimensional structure of perceived realism from ...

The purpose of this study is to explore how scientists perceive social and ethical implications (SEI) in the context of nanotechnology and how to best implement SEI training in laboratories. This will be explored through ...

This study provides a historical understanding of the adoption, adaptation and education of account planning in Hispanic advertising agencies. At the time of this writing, minimal academic research had focused on the ...

The current economic climate presents many challenges to advertisers. In 2009, advertising spending in the United States dropped 12.3 percent, forcing advertisers to focus on campaigns that prove a quick return on investment. ...

A new perspective on consumer behavior is proposed using theoretical predictions developed from behavioral ecology, economics, and evolutionary psychology. These predictions pose the possibility that consumers often make ...

For this project, we created a comic book based off the show, The Office. We wanted to use scenes from the show to illustrate how situations involving diversity, gender, and brand promises can be handled in a morally ...

With advertising tactics becoming predominantly digital, social media outreach methods have secured their place in the tool belts of many brands. This thesis discussed three objectives in showcasing how Twitter’s involvement ...

Advertising is an important mechanism by which firms are able to communicate with their current and potential consumers. An advertising campaign may satisfy a multitude of objectives for a firm. Namely, advertising can be ...

Several researchers have demonstrated that the virtual behaviors committed in a video game can elicit feelings of guilt. Researchers have proposed that such guilt could have prosocial consequences. However, this proposition ...