Browsing by Subject "Standardized"

Now showing 1 - 2 of 2
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    The influence of cultural differences on global advertising strategy
    (2014-12) Kitirattarkarn, Pitiporn; Cunningham, Isabella C. M.
    Do cultural differences influence on consumers’ purchase decision making? The emergence of a global consumer culture emphasizes the idea that sharing similar needs and wants is common among group of people, and several international marketing literatures assert that many products are developed to serve universal needs. However, global marketing practitioners today have encountered a paradigm shift from the old globalism to the new globalism, which states that products and messages developments are not necessary to maximize economies of scale, but that it is more important to understand consumers’ specific needs and local conditions. This study attempts to empirically test this issue by asking consumers in two different cultures, the American individualist culture and the Thai collectivist culture, to identify the attributes they consider important in the purchase of three product categories, as well as the advertising messages that they feel effectively suit to each product category.
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    Standardization for intelligent detection and autonomous operation of non-structured hardware, and its application on railcar brake release operation
    (2015-05) Hammel, Christopher Scott; Tesar, Delbert; Ashok, Pradeepkumar
    This thesis introduces a standard framework for evaluating and planning for desired autonomous (or semi-autonomous) operations, then applies the framework, in detail, to the task of automating emergency brake release before rail-car decoupling. A significant hurdle to be accounted for is the lack of standardization of much of the hardware of interest in industry. Non-standardized rail car components must be formally structured as fully as possible to improve the reliability of the robotic automation. This brake release task requires either pushing or pulling a “bleed rod” that protrudes from the side of each rail car. The requirements for each step of the evaluation and planning process will be laid out in this thesis, as an example of how it should be applied to future automation tasks.