Browsing by Subject "Risk communications"

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    Associations between CEO’s personal risk and corporate reputational risk – by the case of JD.com
    (2019-05) Zhang, Taoli; Kahlor, LeeAnn
    This thesis uses attribution theory and situational crisis communication theory (SCCT) to examine the association between CEO’s personal risk and corporate reputational risks on the social media platforms by analyzing the case of JD.com. The thesis shows that JD.com’ situation partially reflected the research questions proposed based on attribution theory and SCCT. Social media users tended to attribute the fault of CEO’s sexual misconduct to JD.com after the crisis happened, which eventually impacted on the company’s reputation. Meanwhile, based on the SCCT theory, the thesis found no recovery trend was observed since the company did not react to the online discussion. However, this thesis failed to conclude that JD.com’s pre-crisis online discussion had different patterns than the post-crisis discussion, and the comparison between JD.com and its competitor also could not support the hypothesis that JD.com suffered reputational crisis caused by its CEO's personal risk