Browsing by Subject "Repetition"

Now showing 1 - 4 of 4

Drawer drawing drawings
(2023-04-20) Chess, Sarah; Smith, Michael, 1951 March 8-; Johnston, Annie May
In this masters report, I explore the systems and reasonings that structure my drawing process, namely my consistent inclination to make small marks on surfaces. I consider how such a repetitive and straightforward process can lead to dizzying, frenetic, and mysterious results.
Effectiveness of brand placements in music videos with focus on repetition
(2017-05) Davtyan, Davit; Cunningham, Isabella C. M.; Wilcox, Gary; Love, Brad; Golden, Linda; Hoyer, Wayne; Beretvas, Tasha
Modern advertising landscape is becoming more complex than ever. High level of media segmentation, growing ad clutter, adoption of ad skipping devices and rising costs negatively affect the efficiency of traditional advertising methods. As such, contemporary marketers are in search of more cost-effective channels for their promotions. Inclusion of brands in the content of mass media programing, a practice known as a brand placement, is becoming a popular promotional format. Prior research has shown that use of brand placements not only enable to showcase how brands are being used in their natural settings, but also help to heighten brand memory of target consumers, elevate their positive brand attitudes and even influence their behavior. This dissertation is aimed to build on a growing stream of research in the marketing literature on brand placements by investigating the effects of brand placement repetition on cognitive, affective and conative outcomes. Although the abundant research on this topic exists for the traditional advertising formats, very limited scholarship investigates effects of repetition in the context of brands embedded in music videos. Based on the comprehensive review of the literature on brand placement effectiveness, a group of hypotheses and research questions were tested using an experimental approach. Four hundred eighty-two participants were randomly assigned to one of the four treatment groups or the control group and were asked to watch a block of music videos containing different levels of brand placement repetitions. After watching music videos, participants completed the questionnaire designed to measure memory, affective and conative outcomes. Findings indicate that at the low levels (below 4-5 exposures) repetition of a brand placement has a positive effect on brand memory, brand attitudes and intentions to buy the brand or to recommend it to others. However, further increase of repetitions had detrimental effects on brand attitudes and purchase intentions, but not on the memory measures. The implications of these findings are discussed and possible extensions of the present study are proposed.
Repetition and the passage of time in text-based drama
(2023-04-19) Silbiger, Daphne; Lynn, Kirk; Shaw, Alexandra B; Allen, Corey
Inclusive of three full-length plays, this thesis investigates usages of personal narrative in text-based drama, experimental modular dramaturgies, and blended theatrical genres through the lens of Repetition as defined using Barthes’ methodology of mythmaking. Other frameworks include slow cinema, historical perspectives on the Grand-Guignol, Nelson’s perspectives on the supernatural as discussed in The Secret Life of Puppets, and naturalism as employed in the 19th century novel, citing Moby Dick as an example.
Repetition as linguistic and social strategy in Hindi-English bilingual discourse
(2009-12) Finch, Shannon Barbaradee; Walters, Keith, 1952-; Epps, Patience, 1973-; King, Robert D.; Meier, Richard P.; Snell, Rupert
This dissertation considers repetition phenomena in Hindi-English bilingual discourse. Through analysis of everyday Hindi-English conversations, I demonstrate that code-switching and related bilingual phenomena systematically expand options bilingual speakers have for structuring discourse, managing interactions, and making linguistic and social meaning. The systematicity and strategy of Hindi-English code-switching are particularly apparent in what I term bilingual repetition. In bilingual repetition, the semantic content of an utterance in one language is repeated in another language, usually in close proximity to the first occurrence. Bilingual repetition is encountered throughout South Asian multilingual contexts ranging from casual conversations to printed advertisements to Bollywood dialogues. I also consider repetition as a discourse-level areal feature of South Asia. Both monolingual and bilingual repetition phenomena offer an opportunity to investigate alternatives for making meaning both within and across languages due to the side-by-side presentation of semantically and formally related messages. Ultimately, code-switching and repetition in Hindi-English bilingual discourse emerge as practices that both create and reflect linguistic and social simultaneity.