Browsing by Subject "Gerbner"

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    Cultivation Theory And Violence In Media: Correlations And Observations
    (2019-05-01) Obert-Hong, Christine; Lewis, Robert
    Cultivation Theory represents the idea that people’s perceptions of the real world are unconsciously influenced by their consumption of media. As technology has improved and increased, so too has the amount of information various platforms are able to spread. However, there is an imbalance between the amount of violence depicted in media and the amount that occurs in real life, leading to unrealistic perceptions of a mean world. Most cultivation research is not experimental. For my thesis, I decided to conduct an experiment of my own using YouTube clips emphasizing violent or fearful content, using a variety of established practices and questions, as well as some of my own. Although result were not conclusive, a few patterns consistent with Cultivation Theory were observed in this online context.