Browsing by Subject "Female stereotypes"

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    Roles of women in advertising : the objectification of women and the shift to an empowering ad frame
    (2013-05) Perez, Nancy Pilar; Atkinson, Lucinda
    This report examines the sexualization and objectification of women in print advertising, and the consequences of these depictions. The major themes found in advertising are discussed, and their role in reinforcing sexism and female stereotypes. Advertising’s impact on society’s attitudes, beliefs, and behavior in relation to social comparison theory and cultivation theory are examined. The report examines historical implications of women’s role in advertising and the gradual shift to new trends in advertising that seek to empower women. Through content analysis of the 2005 Nike Real Women campaign, implications and recommendations for future advertising are discussed.
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    This Emotional Closet : women's relationships with clothing
    (2015-05) O'Bannion, Mercedes Bron; Mickey, Susan E.; Isackes, Richard; Buchanan, Jason
    Clothes are objects presented in society to be experienced and translated by others. This thesis identifies three female stereotypes found in literature: mother, virgin, and whore. By addressing the historical and social context that exist in American culture, I can begin to explain how these three stereotypes are dependent upon appearance perception. In exploring the identities that clothing can communicate, I hope to contribute an understanding of the phenomenological aspects in everyday dressing. This thesis will also discuss how my research informed my choices in the development and creation of an immersive theatrical experience, This Emotional Closet.