Browsing by Subject "Cultivation Theory"

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Cultivation Theory And Violence In Media: Correlations And Observations
(2019-05-01) Obert-Hong, Christine; Lewis, Robert
Cultivation Theory represents the idea that people’s perceptions of the real world are unconsciously influenced by their consumption of media. As technology has improved and increased, so too has the amount of information various platforms are able to spread. However, there is an imbalance between the amount of violence depicted in media and the amount that occurs in real life, leading to unrealistic perceptions of a mean world. Most cultivation research is not experimental. For my thesis, I decided to conduct an experiment of my own using YouTube clips emphasizing violent or fearful content, using a variety of established practices and questions, as well as some of my own. Although result were not conclusive, a few patterns consistent with Cultivation Theory were observed in this online context.
Image management on Facebook : impression management, self esteem and the Cultivation Theory
(2011-12) Meyer, Morgan Elizabeth; Atkinson, Lucinda; Dudo, Anthony
Within the cultural context of social media networks, this study explores the image management behaviors of untagging and selective posting of photos on Facebook. Through a survey, respondents answered questions regarding whether they engage in these behaviors and why they do so. This study sought to find a relationship between high self-monitors and the behaviors of selective photo posting and those with low self-esteem and the behaviors of selective photo posting. It is predicted that those who are high self- monitors and those with low self-esteem are more likely to engage in selective photo posting. This study also applies the Cultivation Theory to practices of image management while providing insight into the implications image management may have on our society.