Campus health communications : the theoretical application and development of a student-focused sleep deprivation campaign

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Campus health communications : the theoretical application and development of a student-focused sleep deprivation campaign

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dc.contributor.advisor Mackert, Michael
dc.creator Pursell, Meredith Alexandra
dc.date.accessioned 2012-06-26T14:57:05Z
dc.date.available 2012-06-26T14:57:05Z
dc.date.created 2012-05
dc.date.issued 2012-06-26
dc.date.submitted May 2012
dc.identifier.uri http://hdl.handle.net/2152/ETD-UT-2012-05-5785
dc.description.abstract This paper outlines the development of a health communications campaign targeted toward college students at the University of Texas at Austin, regarding the issue of sleep deprivation. Existing literature, informal formative research, and concept testing are applied to two main health communication theories: the Health Belief Model, and the Transtheoretical Model. The iterative process of the campaign development is outlined, and key deliverables included.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Health communication
dc.subject Advertising
dc.subject Sleep deprivation
dc.title Campus health communications : the theoretical application and development of a student-focused sleep deprivation campaign
dc.date.updated 2012-06-26T14:57:21Z
dc.identifier.slug 2152/ETD-UT-2012-05-5785
dc.contributor.committeeMember Love, Brad
dc.description.department Advertising
dc.type.genre thesis
dc.type.material text
thesis.degree.department Advertising
thesis.degree.discipline Advertising
thesis.degree.grantor University of Texas at Austin
thesis.degree.level Masters
thesis.degree.name Master of Arts

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