Getting to the bottom of a great idea

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Title: Getting to the bottom of a great idea
Author: Truong, Harry Ngoc
Abstract: Creativity and the creative process are a well-researched topic. The process has been analyzed into models, dissected to determine affecting factors, and modified using varying techniques for the purpose of finding insights into it. The insights found have been used to improve creativity and its process immensely. Although the findings have been significant, there is room for more. This report seeks to extend the knowledge into the creative process so that society’s creativity may improve. To do so, nine in-depth interviews were conducted of professionals in various fields; they discussed a major problem they had encountered and revealed the creative process that led to their successful solution. These timelines of their creative process were then analyzed by comparing them to the existing literature and against each other to find useful ways to aid the creative process. The results reveal reliable techniques into how a person can improve their creativity and inevitably generate better ideas.
Department: Advertising
Subject: Creativity Creative thinking Problem-solving techniques
Date: 2012-05

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