How social media can overcome the barriers to sponsorship for elite runners

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Title:	How social media can overcome the barriers to sponsorship for elite runners
Author:	Hawkins, Cara Elizabeth
Abstract:	This paper will explore how track and field athletes are currently using social media, what types of social media attract or repel sponsorship and what barriers and opportunities exist for social media use in the sport of track and field. A variety of different sources will be used including academic papers, interviews with community managers from Saucony and Brooks and social media publications.
Department:	Advertising
Subject:	Social media Running Elite athletes Advertising
URI:	http://hdl.handle.net/2152/ETD-UT-2012-05-5355
Date:	2012-05