Enlightening preferences : priming in a heterogeneous campaign environment
| Title: | Enlightening preferences : priming in a heterogeneous campaign environment |
| Author: | Blank, Joshua M. |
| Abstract: | Voters are exposed to vastly different campaign environments based on their geographic location. This results in heterogeneity in the intensity and communicative content that voters are exposed to across a nationally representative sample. The present analysis seeks to leverage this variance in communication environments facing voters to better capture the effects of campaign priming. I find that when taking account of the communications that voters face, the effects of priming are clearer, but also more complex. |
| Department: | Government |
| Subject: |
Campaigns and elections
priming Campaign effects |
| URI: | http://hdl.handle.net/2152/ETD-UT-2011-12-4758 |
| Date: | 2011-12 |
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