Enlightening preferences : priming in a heterogeneous campaign environment

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Enlightening preferences : priming in a heterogeneous campaign environment

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Title: Enlightening preferences : priming in a heterogeneous campaign environment
Author: Blank, Joshua M.
Abstract: Voters are exposed to vastly different campaign environments based on their geographic location. This results in heterogeneity in the intensity and communicative content that voters are exposed to across a nationally representative sample. The present analysis seeks to leverage this variance in communication environments facing voters to better capture the effects of campaign priming. I find that when taking account of the communications that voters face, the effects of priming are clearer, but also more complex.
Department: Government
Subject: Campaigns and elections priming Campaign effects
URI: http://hdl.handle.net/2152/ETD-UT-2011-12-4758
Date: 2011-12

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