Consumer interactions with online genetic testing results : a lesson in health literacy

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Consumer interactions with online genetic testing results : a lesson in health literacy

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Title: Consumer interactions with online genetic testing results : a lesson in health literacy
Author: Floyd, Alix Elizabeth
Abstract: This article reports on consumer interactions with and impressions of self-administered online genetic testing results through a direct-to-consumer (DTC) genetic testing service, 23 and Me. Participants in this study point out a clear need for greater education about genetic testing services, increased considerations of health literacy barriers in results communication, and point to larger marketing, advertising, and public health industry implications as they relate to DTC genetic testing.
Department: Advertising
Subject: Genetic testing Health literacy Consumer Health
URI: http://hdl.handle.net/2152/ETD-UT-2011-12-4754
Date: 2011-12

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