Children food advertising in English and in Spanish : does language create different appetites?

Repository

Children food advertising in English and in Spanish : does language create different appetites?

Show full record

Title: Children food advertising in English and in Spanish : does language create different appetites?
Author: Rivera, Sandra Carolina
Abstract: This report observes food commercials within children programming on English and Spanish television networks (cable channels and broadcast channels). With advertisements greatly influencing food consumption, this repost was based on the assumption that Spanish advertisements tailored to Hispanics differed from English advertisements in frequency and content. If so, could this be a contributing factor as to why Hispanic children tend to be more overweight compared to their general market? Through observation, analysis and reviewing past studies, this report established that there is a difference of frequency and content within food commercials aired on the two television categories. However, the difference was unexpected. In reality, Spanish channels air more PSAs and fewer food commercials compared to English networks. Besides the different frequency of food advertisements on these channels, the intended audiences also differed within Spanish and English television.
Department: Advertising
Subject: Spanish language English language Television commercials Advertising and children Spanish language cable television Hispanic children
URI: http://hdl.handle.net/2152/ETD-UT-2011-05-3530
Date: 2011-05

Files in this work

Size: 172.0Kb
Format: application/pdf

This work appears in the following Collection(s)

Show full record


Advanced Search

Browse

My Account

Statistics

Information