The power of online aggregation

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Title: The power of online aggregation
Author: Weng, Yue, 1986-
Abstract: Online aggregation is a new trend in today’s world. It is developed from an IT concept to a much broader idea that applies to a variety of areas such as information, human capital, social power, and so on. The power of online aggregation has not only changed the way of business, but also affected the process of social development. The current study identified three models of online aggregation and provided examples of each. Some future implications and downsides of online aggregation are also discussed in this paper.
Department: Advertising
Subject: Online aggregation Social media Aggregators Content discovery Web 2.0
URI: http://hdl.handle.net/2152/ETD-UT-2011-05-3195
Date: 2011-05

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