Nonprofits and social media : can online actions translate into social good?

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Nonprofits and social media : can online actions translate into social good?

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dc.contributor.advisor Gil de Zúñiga, Homero
dc.creator Menezes, Eva Lopes Telles de
dc.date.accessioned 2010-11-29T17:59:14Z
dc.date.accessioned 2010-11-29T17:59:20Z
dc.date.available 2010-11-29T17:59:14Z
dc.date.available 2010-11-29T17:59:20Z
dc.date.created 2010-05
dc.date.issued 2010-11-29
dc.date.submitted May 2010
dc.identifier.uri http://hdl.handle.net/2152/ETD-UT-2010-05-1338
dc.description.abstract With the large growth in use of social media by teenagers, young adults and adults alike, there has also been a boom in the number of charitable nonprofit organizations that are adopting the medium to reach out to existing and potential supporters. But has social media been an effective tool in spreading out the word about a cause while retaining and recruiting donors and volunteers? This multimedia report aims at analyzing how three Austin-area nonprofits are using Facebook and Twitter to connect to constituents, as well as how online and offline constituents are responding to this relatively new approach. In order to do that, a series of interviews were conducted with nonprofit professionals, supporters, and industry and academia experts. In addition to that, constituents were surveyed about their engagement with the organizations both online and offline. To view this project in its entirety, including the video interviews, please visit http://evamenezes.com/mastersreport/.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Social media
dc.subject Facebook
dc.subject Twitter
dc.subject Nonprofits
dc.subject Nonprofit organizations
dc.subject Nonprofit
dc.subject Social good
dc.subject Online marketing
dc.subject Online advocacy
dc.subject Austin, Texas
dc.title Nonprofits and social media : can online actions translate into social good?
dc.date.updated 2010-11-29T17:59:20Z
dc.contributor.committeeMember Cash, Wanda G.
dc.description.department Journalism
dc.type.genre thesis
dc.type.material text
thesis.degree.department Journalism
thesis.degree.discipline Journalism
thesis.degree.grantor University of Texas at Austin
thesis.degree.level Masters
thesis.degree.name Master of Arts

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