QR codes : creative mobile media approaches


QR codes : creative mobile media approaches

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dc.contributor.advisor Thompson, Sean Robert
dc.contributor.advisor Wilcox, Gary B.
dc.creator Stewart, Lauren Elizabeth
dc.date.accessioned 2010-11-22T21:32:46Z
dc.date.accessioned 2010-11-22T21:32:54Z
dc.date.available 2010-11-22T21:32:46Z
dc.date.available 2010-11-22T21:32:54Z
dc.date.created 2010-05
dc.date.issued 2010-11-22
dc.date.submitted May 2010
dc.identifier.uri http://hdl.handle.net/2152/ETD-UT-2010-05-1241
dc.description.abstract This report explains what Quick Response Codes are, their history and how they work. It introduces and compares several alternative ways, in addition to QR codes, for consumers to initiate the mobile communication process. Actual use of QR codes in print advertising, outdoor advertising, product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media, how users respond and interact with QR codes, and how they can be used effectively and creatively in today’s emerging media landscape.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject QR code
dc.subject Quick Response Code
dc.subject Advertising
dc.subject Mobile media
dc.title QR codes : creative mobile media approaches
dc.date.updated 2010-11-22T21:32:54Z
dc.description.department Advertising
dc.type.genre thesis
dc.type.material text
thesis.degree.department Advertising
thesis.degree.discipline Advertising
thesis.degree.grantor University of Texas at Austin
thesis.degree.level Masters
thesis.degree.name Master of Arts

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