QR codes : creative mobile media approaches


QR codes : creative mobile media approaches

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Title: QR codes : creative mobile media approaches
Author: Stewart, Lauren Elizabeth
Abstract: This report explains what Quick Response Codes are, their history and how they work. It introduces and compares several alternative ways, in addition to QR codes, for consumers to initiate the mobile communication process. Actual use of QR codes in print advertising, outdoor advertising, product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media, how users respond and interact with QR codes, and how they can be used effectively and creatively in today’s emerging media landscape.
Department: Advertising
Subject: QR code Quick Response Code Advertising Mobile media
URI: http://hdl.handle.net/2152/ETD-UT-2010-05-1241
Date: 2010-05

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