Design for affect: emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes

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Design for affect: emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes

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Title: Design for affect: emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes
Author: Chitturi, Ravindra
Abstract: Not available
Department: Business Administration
Subject: Consumers--Attitudes Consumer satisfaction--Evaluation
URI: http://hdl.handle.net/2152/500
Date: 2003

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