Design for affect: emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes
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Design for affect: emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes
| Title: | Design for affect: emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes |
| Author: | Chitturi, Ravindra |
| Abstract: | Not available |
| Department: | Business Administration |
| Subject: |
Consumers--Attitudes
Consumer satisfaction--Evaluation |
| URI: | http://hdl.handle.net/2152/500 |
| Date: | 2003 |
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