The unity of form and function: making sense of product design from a consumer's point of view

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The unity of form and function: making sense of product design from a consumer's point of view

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dc.contributor.advisor Mahajan, Vijay
dc.contributor.advisor Raghunathan, Rajagopal
dc.creator Luchs, Michael Gerhard, 1968-
dc.date.accessioned 2008-08-29T00:20:14Z
dc.date.available 2008-08-29T00:20:14Z
dc.date.created 2008-05
dc.date.issued 2008-08-29T00:20:14Z
dc.identifier.uri http://hdl.handle.net/2152/3927
dc.description.abstract This research demonstrates that the perceived unity of product form and function has a significant effect on consumers’ product evaluations, where unity refers to the perception that the form and function share common associations, or meanings. Findings from three experiments suggest that beyond the independent effects of product form and function, consumers like unified products more than they like disunified products. This effect is demonstrated in an abstract context as well as in the product contexts of consumer packaged goods and durables. In addition to demonstrating the positive effect of form-function unity on product evaluations, this research shows that this effect is mediated by the perception that unified products make more sense than disunified products. This research further shows that this effect is moderated by consumers’ involvement and product knowledge. While consumers like unified (vs. disunified) products more in general, consumers high in the combination of involvement and product knowledge like disunified products equally due to their perceived greater attribute value. These results are of significance both to academicians and practitioners concerned with understanding consumers’ responses to products.
dc.format.medium electronic
dc.language.iso eng
dc.rights Copyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.
dc.subject.lcsh Consumers' preferences
dc.subject.lcsh Design, Industrial
dc.title The unity of form and function: making sense of product design from a consumer's point of view
dc.title.alternative Making sense of product design from a consumer's point of view
dc.description.department Marketing
dc.identifier.oclc 244006265
dc.identifier.recnum b70674565
dc.type.genre Thesis
dc.type.material text
thesis.degree.department Marketing
thesis.degree.discipline Marketing
thesis.degree.grantor The University of Texas at Austin
thesis.degree.level Doctoral
thesis.degree.name Doctor of Philosophy

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