Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics

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Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics

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Title: Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
Author: Hong, Ji-Young
Abstract: Not available
Department: Advertising
Subject: Imagery (Psychology) Consumer behavior Advertising
URI: http://hdl.handle.net/2152/2879
Date: 2006

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