Alternative media strategies: measuring product placement effectiveness in videogames
| Title: | Alternative media strategies: measuring product placement effectiveness in videogames |
| Author: | Gangadharbatla, Harshavardhan |
| Abstract: | Not available |
| Department: | Advertising |
| Subject: |
Product placement in mass media
Video games--Economic aspects |
| URI: | http://hdl.handle.net/2152/2691 |
| Date: | 2006 |
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