Alternative media strategies: measuring product placement effectiveness in videogames

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Alternative media strategies: measuring product placement effectiveness in videogames

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Title: Alternative media strategies: measuring product placement effectiveness in videogames
Author: Gangadharbatla, Harshavardhan
Abstract: Not available
Department: Advertising
Subject: Product placement in mass media Video games--Economic aspects
URI: http://hdl.handle.net/2152/2691
Date: 2006

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