Too much of a good thing: the impact of option alignability on search overinvestment
| Title: | Too much of a good thing: the impact of option alignability on search overinvestment |
| Author: | Griffin, Jill Gunderson |
| Abstract: | Not available |
| Department: | Marketing |
| Subject: |
Consumers--Decision making
Searching behavior |
| URI: | http://hdl.handle.net/2152/2433 |
| Date: | 2005 |
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