Too much of a good thing: the impact of option alignability on search overinvestment

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Too much of a good thing: the impact of option alignability on search overinvestment

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Title: Too much of a good thing: the impact of option alignability on search overinvestment
Author: Griffin, Jill Gunderson
Abstract: Not available
Department: Marketing
Subject: Consumers--Decision making Searching behavior
URI: http://hdl.handle.net/2152/2433
Date: 2005

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