Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique

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Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique

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Title: Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique
Author: Banas, John Andrew
Abstract: Not available
Department: Communication Studies
Subject: Persuasion (Psychology) Advertising--Psychological aspects
URI: http://hdl.handle.net/2152/2390
Date: 2005

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