Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique
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Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique
| Title: | Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique |
| Author: | Banas, John Andrew |
| Abstract: | Not available |
| Department: | Communication Studies |
| Subject: |
Persuasion (Psychology)
Advertising--Psychological aspects |
| URI: | http://hdl.handle.net/2152/2390 |
| Date: | 2005 |
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