Communicating multiple change : understanding the impact of change messages on stakeholder perceptions

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Communicating multiple change : understanding the impact of change messages on stakeholder perceptions

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dc.contributor.advisor Lewis, Laurie K.
dc.contributor.advisor Gosset, Loril M.
dc.creator Laster, Nicole Mary
dc.date.accessioned 2012-10-02T19:55:10Z
dc.date.available 2012-10-02T19:55:10Z
dc.date.created 2008-08
dc.date.issued 2012-10-02
dc.identifier.uri http://hdl.handle.net/2152/18134
dc.description.abstract This study explored change implementation communication from a multifaceted (more than one at any particular time) change perspective. It examined how employees make sense of and respond to the organizational coordination of multifaceted change efforts. The case of a merger provides the backdrop for which to understand the multiplicity and complexity of organizational change (both planned and unplanned) and how the communicative organizational response to these overlapping and subsequent changes both complement and compete with the initially introduced change. This project was organized into two studies. The first explored the messages stakeholders recall receiving from implementers about multifaceted change. The second tested the relationships between change messages and specific individual and organizational change outcomes. Thematic analysis revealed that implementers used four different change messages. Statistical analysis revealed that multifaceted change messages create higher levels of change satisfaction, message quality, change liking, and organizational trust. Moreover, messages including information about the multiplicity (or magnitude) produced the least degree of perceived deception, the greatest degree of coping efficacy, and higher degrees of organizational competency appraisals.
dc.format.medium electronic
dc.language.iso eng
dc.rights Copyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.
dc.subject.lcsh Communication in organizations--Case studies
dc.subject.lcsh Organizational change--Case studies
dc.title Communicating multiple change : understanding the impact of change messages on stakeholder perceptions
dc.description.department Communication Studies
dc.type.genre Thesis
dc.type.material text
thesis.degree.department Communication Studies
thesis.degree.discipline Communication Studies
thesis.degree.grantor The University of Texas at Austin
thesis.degree.level Doctoral
thesis.degree.name Doctor of Philosophy

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