Batman, Time Warner, and franchise filmmaking in the conglomerate era

Repository

Batman, Time Warner, and franchise filmmaking in the conglomerate era

Show simple record

dc.contributor.advisor Schatz, Thomas, 1948-
dc.creator Owczarski, Kimberly Ann, 1975-
dc.date.accessioned 2012-09-25T14:05:16Z
dc.date.available 2012-09-25T14:05:16Z
dc.date.created 2008-05
dc.date.issued 2012-09-25
dc.identifier.uri http://hdl.handle.net/2152/17995
dc.description.abstract Spanning the nearly two decades since the Time Warner merger and the arrival of Batman in theaters, this study explains how media conglomeration affects the development of key properties by providing an extensive understanding of a film franchise. Beginning with Batman in 1989 and ending with Batman Begins in 2005, I argue that examining the Batman film franchise is one way to understand contemporary Hollywood. Through an integration of archival research, critical discourse analysis, and textual analysis, this study presents a comprehensive view of the Batman films by focusing on the development of this groundbreaking franchise, its impact on Time Warner, and what it tells us about the state of the contemporary film industry as a whole. Key issues of authorship, branding, and genre are integral aspects of the production of franchise films, and are essential themes that I discuss in this study. The story of the Batman franchise is not only about a multi-mediated property, but also a conglomerate’s attempt to define itself within the increasingly competitive entertainment industry. By following the developments with the Batman franchise, Time Warner, and the film industry since 1989, this dissertation examines the conglomerate era and the place of the franchise film within it. Thus, I argue that the Batman franchise’s arc provides the framework for understanding the changes which have occurred in the industry, particularly in regard to media conglomeration.
dc.format.medium electronic
dc.language.iso eng
dc.rights Copyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.
dc.subject.lcsh Time Warner, Inc.
dc.subject.lcsh Batman films
dc.subject.lcsh Motion picture industry
dc.title Batman, Time Warner, and franchise filmmaking in the conglomerate era
dc.description.department Radio-Television-Film
dc.type.genre Thesis
dc.type.material text
thesis.degree.department Radio-Television-Film
thesis.degree.discipline Radio-Television-Film
thesis.degree.grantor The University of Texas at Austin
thesis.degree.level Doctoral
thesis.degree.name Doctor of Philosophy

Files in this work

Download File: owczarskik22644.pdf
Size: 6.940Mb
Format: application/pdf

This work appears in the following Collection(s)

Show simple record


Advanced Search

Browse

My Account

Statistics

Information