Internet Marketing: Advertising as Information

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Internet Marketing: Advertising as Information

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Title: Internet Marketing: Advertising as Information
Author: Wilcox, Gary
Abstract: At the beginning of this century, a new advertising industry came of age in the United States. Now, at the turn of the 21st century, new global media and audiences are reshaping this industry and the advertising we see. The next frontier is worldwide, and the new media are as open-ended as cyberspace.
Department: IC2 Institute
Subject: Internet advertising e-commerce
URI: http://hdl.handle.net/2152/15214
Date: 1999-02

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