It's All in Your Head: The Promise of Intellectual Property

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It's All in Your Head: The Promise of Intellectual Property

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dc.creator Bratic, Walter
dc.date.accessioned 2012-03-23T19:16:19Z
dc.date.available 2012-03-23T19:16:19Z
dc.date.created 1998-06
dc.date.issued 2012-03-23
dc.identifier.issn 0040-4209
dc.identifier.uri http://hdl.handle.net/2152/15205
dc.description.abstract In today’s knowledge-based global economy, intellectual assets often supersede physical assets as the basis of corporate value. Increasingly, companies build their competitive advantage upon a foundation of intellectual assets, and shareholder value has become a direct reflection of the ability to leverage and extract value from the intellectual asset portfolio. Intellectual property assets evolve from ideas, innovations, compilations, and presentations of information, designs, brands, and product/service imaging in which corporations invest intellectual capital or license from others, to develop and build their businesses and to deliver shareholder value.
dc.language.iso eng
dc.publisher Bureau of Business Research, The University of Texas at Austin
dc.relation.ispartofseries Texas Business Review;
dc.subject Texas
dc.subject intellectual property
dc.subject innovation
dc.title It's All in Your Head: The Promise of Intellectual Property
dc.type Journal
dc.description.department IC2 Institute

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